Category Archives: Neuroscience of Creativity

How Negative Moods Affect Focus and Creativity

Your brain has a really awesome survival feature. Whenever you are in a positive mood, your brain will widen your focus, but whenever you’re in a negative mood, your brain will automatically narrow your focus. This allows it to focus on any threats or problems your facing. It’s a cool survival instinct that’s built into

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# 1 Motivation Block

Where does motivation come from, how can we get more of it, and how can we ensure that we don’t waste it? Motivation is all about being able to take action. But the question is… what action are we taking? We only want to take more action if that action is aligned with where we want to go.

The World’s Most Fascinating Creative Problem: How AI Safety Researchers Are Avoiding a Robot Apocalypse

In the last episode, I introduced you to how AI research sheds new light on our creative process. If you haven’t already listened to it, I recommend checking it out before listening to this episode.  To give you a short recap: For an AI to function, it needs to know A) What options it has

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Creativity In AI: What Creative People Can Learn From Artificial Intelligence

This is going to be my first 2-part series on the show. This week, I’ll introduce you to the field of creative AI’s. We’ll learn how we program AI’s to be creative, and how we can apply that knowledge to our own creativity. Next week, I’ll share with you a really interesting problem that AI

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How Personal Values Shape Our Creativity

Your personal values shape every aspect of your creativity, from the industry you find yourself in, to the problems you try to solve, the way you try to solve them, and how you try to market them.  Today were we talking about how your personal values influence your creativity. This episode, it’s gonna be you’re

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3 Ways To Find Creative Insights (Without Struggling For Them)

3 Ways To Find Creative Insights (Episode 52) Summary of Episode 52: 3 Ways To Find Creative Insights TRANSCRIPT: I know a lot of times we get ambitious. We want to complete our goals and we get really motivated to do it… and so we end up struggling to find creative solutions, but that’s not

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Marketing Innovation: How To Convince People To Value What They Just Learned Existed

How do you convince people to value your creation when they just learned what it is? Innovations are solutions to problems.  Some solutions are wildly original, like the first Google algorithm or iPhone. These solutions violently shoved the industry in a new direction. Wherever Yahoo was going, wherever the Motorola Razor was going, it no

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Percept-Genesis: How Your Beliefs Influence Creativity (And How To Change Them)

Innovative people spend so much time questioning the assumptions of their industry, but they rarely question their own assumptions and belief systems with the same level of scrutiny. How you perceive the world has a huge influence on your personal and professional life. Those perceptions come together to form beliefs, and those beliefs have a

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Change Your Mental State To Boost Your Creativity

Creativity is just as much an emotional process as it is a cognitive one. Creativity isn’t just WHAT you’re thinking, it’s HOW you’re thinking. The emotional state that you’re in when you create powerfully influences your process, which, of course, determines your outcome.  Being a stand-up comedian made this really easy for me to notice.

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Why You Can’t Rush Creativity: How Incubation Works

Ideas are like stupid children, you need to give them a chance to grow up before you’d actually want to be seen in public with them. Of course, I’m not a father, so perhaps I’m wrong.  Incubation is about giving your ideas time to mature. When you incubate a problem, you’re allowing your subconscious mind

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