Category Archives: Neuroscience of Creativity

Why We Struggle To Think Creatively

The labels in your head are destroying your creativity. The human brain loves it when it can classify everything into nice, neat, little boxes. It loves organizing information. This is what its good at. But this can be a huge problem for creative people who love combining ideas together. When ideas are too organized in

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Identity: How Protecting Your Ego Kills Your Creativity

How do you view yourself? What identity have you created for yourself? When you tell yourself the story of you, what do you say? What experiences have shaped you? What beliefs do you hold? What values guide you? Your answers to all of these questions make up your identity. They are what psychological researchers would

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Is “Right-Brain Thinking” Even A Thing?

The idea that you’re a right-brain or a left-brain thinker is totally wrong. You’re a whole-brain thinker. Today, we’ll look at the differences between the left and right side of the brain and what it means for our creativity, before finishing with an easy to way apply these ideas in your own creative process.  The

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