Category Archives: Problem Defining

The World’s Most Fascinating Creative Problem: How AI Safety Researchers Are Avoiding a Robot Apocalypse

In the last episode, I introduced you to how AI research sheds new light on our creative process. If you haven’t already listened to it, I recommend checking it out before listening to this episode.  To give you a short recap: For an AI to function, it needs to know A) What options it has

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How Dissatisfaction Inspires Our Creativity

Creativity leads to change. Innovators change the way the world works. In recent years, they’ve radically changed how we connect with others, how we purchase things, how we find entertainment, and more.  Long before these innovations hit the market… long before the creative insight occurs, you’ll find a creative person who not happy with the

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Constraints: Guiding Your Creativity Towards The Best Solution

Sometimes creative people fall into the originality trap. They focus so much on originality that they lose focus on the other half of the creativity equation: effectiveness. To be creative, an idea much be both useful and unique.  Listen to the podcast here: Ignoring either side of the equation is a recipe for disaster. Usefulness

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Dealing With Ambiguous Problems

Creative problems are rarely well defined. Whether you’re an artist, a scientist, or an entrepreneur, when you’re creating something new, you have to deal with a lot of ambiguous problems. Nowhere is this easier to see than in entrepreneurship. When sales go down, you have to figure out why. Is something wrong with the product?

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The Genius of CAPTCHA: Solving 2 Problems With One Solution

We all hate filling out Captcha forms every time we log into a website, but there’s a certain genius to Captcha that many people don’t know is there.CAPTCHA stands for “Completely Automated Public Turing Test to Tell Computers and Humans Apart”. It’s… quite a handful. It came about as a creative response to an ever

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