Category Archives: Marketing

Marketing Innovation: How To Convince People To Value What They Just Learned Existed

How do you convince people to value your creation when they just learned what it is? Innovations are solutions to problems.  Some solutions are wildly original, like the first Google algorithm or iPhone. These solutions violently shoved the industry in a new direction. Wherever Yahoo was going, wherever the Motorola Razor was going, it no

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Marketing: Introverts vs. Extroverts

Some of us are shy introverts, some of us are outgoing extroverts, but we all need to market our creativity. Marketing is always a tough topic for creative people because the skills the we use to create our products is different from the skills we use to market them.  Introverts who are creative tend to

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Taking Risks: Unlock Your Creativity By Letting Go

Creative people are risk takers. We invest time, energy, and oftentimes a lot of money pursuing our ideas. Ideas that are not guaranteed to work. Creativity researchers have identified risk taking as one of the most important aspects of the creative personality. Simply put, if you’re not willing to take risks, you’re not going to

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Feedback: How Creative People Stay In Flow

What makes highly creative people so good at what they do? What allows a writer to get into a groove and churn out page after page of their story while the beginner find themselves frustrated with writer’s block and second-guessing themselves? You can listen to this article in podcast form here: A lot of it

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Creative Marketing: Why All Creatives Must Market Themselves

As artists and innovators, we often come up with highly unique and interesting ideas. We spend weeks or months creating something amazing. When it’s finished, we are then tasked with getting the word out about it. This is where a lot of creative people fail. They apply their creativity to creating their product or their

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