Category Archives: Discovery

The World’s Most Fascinating Creative Problem: How AI Safety Researchers Are Avoiding a Robot Apocalypse

In the last episode, I introduced you to how AI research sheds new light on our creative process. If you haven’t already listened to it, I recommend checking it out before listening to this episode.  To give you a short recap: For an AI to function, it needs to know A) What options it has

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3 Ways To Find Creative Insights (Without Struggling For Them)

3 Ways To Find Creative Insights (Episode 52) Summary of Episode 52: 3 Ways To Find Creative Insights TRANSCRIPT: I know a lot of times we get ambitious. We want to complete our goals and we get really motivated to do it… and so we end up struggling to find creative solutions, but that’s not

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Find Creative Inspiration – How Sensitivity & Problem Discovery Lead to Innovation

Creative people are sensitive to problems, but that’s a good thing. Most people are confronted with a problem and they choose to ignore it. Others have smaller problems that they don’t even consciously recognize are problems.  Creativity thrives when there are problems. They guide our creative behavior. They teach us what we need to do.

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Why You Can’t Rush Creativity: How Incubation Works

Ideas are like stupid children, you need to give them a chance to grow up before you’d actually want to be seen in public with them. Of course, I’m not a father, so perhaps I’m wrong.  Incubation is about giving your ideas time to mature. When you incubate a problem, you’re allowing your subconscious mind

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Why We Struggle To Think Creatively

The labels in your head are destroying your creativity. The human brain loves it when it can classify everything into nice, neat, little boxes. It loves organizing information. This is what its good at. But this can be a huge problem for creative people who love combining ideas together. When ideas are too organized in

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Experiments: Your #1 Creative Tool

Experimenting is one of the most important actions you can take as a creative person. What I love most about running an experiment is that it implies that you don’t know what will happen. You might have a guess, but you aren’t sure.  If you want to explore the unknown or be an innovator, get

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The Genius of CAPTCHA: Solving 2 Problems With One Solution

We all hate filling out Captcha forms every time we log into a website, but there’s a certain genius to Captcha that many people don’t know is there.CAPTCHA stands for “Completely Automated Public Turing Test to Tell Computers and Humans Apart”. It’s… quite a handful. It came about as a creative response to an ever

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Why “Thinking Outside The Box” Is Completely Wrong

Every time I hear someone say “Think outside of the box” I cringe. Call it a pet-peeve, but this saying is a common misconception in creativity. When you look at the neuroscience of creativity, you see that it’s physically impossible for your brain to “Think outside the box.” That’s simply not how the brain is

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Computers Are Already Creative

In the 1960’s a computer had successfully created stanzas of a haiku that were judged by participants as making some kind of sense. That’s the earliest example I know of anything minimally passing as creativity. One of the earliest discoveries in science by a computer came from a niche of organic chemistry. The computer (DENDRAL)

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