How do you convince people to value your creation when they just learned what it is? Innovations are solutions to problems. Some solutions are wildly original, like the first Google algorithm or iPhone. These solutions violently shoved the industry in a new direction. Wherever Yahoo was going, wherever the Motorola Razor was going, it no
Daydreaming is fun. If you’re a creative person, it’s also surprisingly productive. So why don’t we do it more often? The short answer is ego. While daydreaming IS productive, it doesn’t FEEL productive. That’s an important distinction when it comes to motivation. The brain gives far more weight to how you subjectively feel about something
Stream this episode of the Kaizen Creativity Podcast below or listen on Apple Podcast, Spotify, or your favorite podcasting app. Listen Online Steve Martin is one of my all-time favorite creative people. What makes him so special is that he somehow managed to rebel against a group of comedians who were themselves in a rebellion.
One of the easiest ways to ensure that your idea is unique is by simply doing the opposite of what others are doing. This technique can be a bit uncomfortable at first, but it consistently leads to highly unique ideas. Listen to the podcast here (or on your favorite podcast app) When using this technique,
Sometimes creative people fall into the originality trap. They focus so much on originality that they lose focus on the other half of the creativity equation: effectiveness. To be creative, an idea much be both useful and unique. Listen to the podcast here: Ignoring either side of the equation is a recipe for disaster. Usefulness
More of the same never adds up to the best. Walk around the grocery store and you’ll see thousands of brand names trying to make you think they’re the best. They do this by trying to add something on top of their base offering. Take the cereal isle, which for decades has been trying to