Tag Archives: persuasion

Creative Marketing: Why All Creatives Must Market Themselves

As artists and innovators, we often come up with highly unique and interesting ideas. We spend weeks or months creating something amazing. When it’s finished, we are then tasked with getting the word out about it. This is where a lot of creative people fail. They apply their creativity to creating their product or their

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Meaningfully Different: How Creative People Fall Into The Uniqueness Trap

More of the same never adds up to the best. Walk around the grocery store and you’ll see thousands of brand names trying to make you think they’re the best. They do this by trying to add something on top of their base offering. Take the cereal isle, which for decades has been trying to

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6 Ways To Supercharge Your Creativity

These 6 areas get to the heart of what it means to be a creative person. Change any one of these areas and it’ll significantly effect your creativity for the better. These aren’t simply tactics or creativity techniques. They’re areas where you can make a few small changes for a huge impact. Increase Your Creative Potential

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Why “Building A Better Mousetrap” Hurts Creativity

“Build a better mousetrap, and the world will beat a path to your door.” – Ralph Waldo Emerson For over a century this saying has been inspiring entrepreneurs… but does building a better mousetrap actually work? Does the entrepreneur with the highest quality product win? Does the artist with the most skills and knowledge rise above

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