Category Archives: Innovation

Why Creative Ideas Are Lopsided

Think of any of the highly creative, innovative products on the market today. Think about Google, the iPhone, Tesla. Think about the most influential artist that’s ever existed. People like Picasso and Elvis Presley. They’re all wildly different, but they all share a common link: They represent ideas that are not well-rounded. When I say

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Marketing Innovation: How To Convince People To Value What They Just Learned Existed

How do you convince people to value your creation when they just learned what it is? Innovations are solutions to problems.  Some solutions are wildly original, like the first Google algorithm or iPhone. These solutions violently shoved the industry in a new direction. Wherever Yahoo was going, wherever the Motorola Razor was going, it no

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Do More With Less – What Video Game Design Can Teach Us About Innovation

One of my secret passions is game design. I love watching YouTube videos about how games are made and why game developers made the decisions that they did. The topic for this episode was inspired by 2 YouTube channels that explain video game design really well. One is Adam Millard, who has the Architect of

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2 Creative Skills of Prehistoric Humans

The history of civilization is the history of creativity. You cannot talk meaningfully about the past without bringing up the most important people and inventions of the time. We are here today because of the creativity of the past. Creativity and culture are inseparable. In no small way, creative people are responsible for the world

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How Dissatisfaction Inspires Our Creativity

Creativity leads to change. Innovators change the way the world works. In recent years, they’ve radically changed how we connect with others, how we purchase things, how we find entertainment, and more.  Long before these innovations hit the market… long before the creative insight occurs, you’ll find a creative person who not happy with the

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Steve Martin’s Creativity: 3 Lessons For Innovation & Success

Stream this episode of the Kaizen Creativity Podcast below or listen on Apple Podcast, Spotify, or your favorite podcasting app. Listen Online Steve Martin is one of my all-time favorite creative people. What makes him so special is that he somehow managed to rebel against a group of comedians who were themselves in a rebellion.

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Experiments: Your #1 Creative Tool

Experimenting is one of the most important actions you can take as a creative person. What I love most about running an experiment is that it implies that you don’t know what will happen. You might have a guess, but you aren’t sure.  If you want to explore the unknown or be an innovator, get

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The God-Like Power of Creativity

As a creative person, you hold the power of the gods. You hold the power to create and destroy. The product of your creativity can send powerful companies to the knees.  At its height, Yahoo was worth over 125 billion dollars. A few years later, Yahoo crumbled and lost 96% of its value. The sale

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Dealing With Change: Episodic vs. Continual Strategies For Organizational Change

The world is constantly changing. As creative people, we want to be the driver of that change. The innovator would love nothing more than to be the fork in the road that takes the industry in a new direction. Organizations can either be the source of a disruption, or they can be responding to the

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Meaningfully Different: How Creative People Fall Into The Uniqueness Trap

More of the same never adds up to the best. Walk around the grocery store and you’ll see thousands of brand names trying to make you think they’re the best. They do this by trying to add something on top of their base offering. Take the cereal isle, which for decades has been trying to

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